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Digital Marketing Diploma Program

Take your career to the next level with our Digital Marketing Diploma Program! Whether you’re just starting out or already have experience, this course will help you learn the newest strategies and tools in digital marketing.

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Post Graduate Diploma Digital Marketing Intelligence

Course Description

This Digital Marketing Diploma is your gateway to becoming a marketing leader. We understand you’ve built a solid foundation, and now it’s time to push your skills to the next level. This program delves deep into advanced strategies and emerging tactics that are shaping the future of marketing.Imagine mastering data-driven decision making with cutting-edge analytics, staying ahead of the curve with AI and voice search optimization, and crafting content that not only resonates with your audience but converts them into loyal customers. This program equips you with the expertise to do just that. We’ll also transform you into a social media marketing savant, able to leverage advanced tactics to maximize brand reach and engagement.

Course Highlights

Course Module

  • Digital Marketing Vs Traditional Marketing
  • Key Components of Digital Marketing
  • Why Digital Marketing is Important for Business
  • Develop a comprehensive digital marketing plan
  • Set and measure SMART marketing goals
  • Learn resource allocation and budgeting for maximum ROI
  • – Tofu
  • Mofu
  • Bofu
  • Setting up Your First Funnel
  • Click Funnel Vs Normal Funnel
  • Funnel Automation
  • Design Think
  • Types of Design Format for Different Platforms
  • Design using Canva Pro
  • Logo Making for Brands
  • Using Adobe Software
  • Using Biteable
  • Veed.io
  • Understanding of Domain Names
  • Purchase of Web Hosting
  • Tools, Themes & Plugins for use and more
  • First 1000 visitors on your website
  • Building site architecture of your website
  • Setup your own website wordpress panel
  • Installing Themes
  • Uses of Plugins, Tools & more
  • Setting Tracking Codes for your website
  • Importance and Ads Key Terms
  • Keyword Research
  • Set up your first Google Adwords Campaign
  • Search Ads, Display Ads, Shopping Ads
  • Remarketing Ads
  • Set Objectives of Campaigns
  • Review of Campaigns
  • YouTube SEO and Video Optimization
  • Content Creation and Video Production
  • YouTube Advertising and Monetization
  • Analyzing and Growing Your YouTube Channel
  • E-commerce Platforms Overview
  • Optimizing Product Listings
  • Shopping Ads and Marketplaces
  • Advertising on Google Shopping, Amazon, etc.
  • Customer Retention Strategies
  • E-commerce Analytics
  • Tracking sales, cart abandonment, and customer behavior
  • Engagement of users in Social Media Platforms
  • Choosing the right Influencer for your brand
  • Micro Vs Macro Influencers
  • Launch your 1st Influencer Marketing Campaign
  • Understanding of the Basics of Copywriting
  • Rules and Guidelines for Copywriting
  • Copywriter Process
  • Copywriting Tools
  • Drafting First Freelancing Proposal
  • Making Online Invoice
  • Sales Pitch
  • Lead Generation & Pitch Formation
  • Business Automation
  • Negotiation & Payment Setup
  • AI in Content Creation
  • Dynamic Content
  • AI Content Detetector
  • Email Personalization
  • Automated Drip Campaigns
  • Optimize Email Campaigns
  • Automation Reponse & Engagement
  • Automating Content Calender
  • Automating Post Schedule
  • Data Integration
  • Automated data Synchronization
  • Account Setup & Website Integration
  • Feature in Google Stories
  • Get 10k Monthly Visitors on Your Website
  • Website Optimization for Mobile Device
  • Importance of Mobile Optimization
  • Master keyword research and analysis
  • Optimize on-page and off-page SEO elements
  • Explore technical SEO and analytics tools
  • Create valuable and engaging content
  • Distribute content effectively across channels
  • Measure content performance and ROI
  • Analysis of GBP Account – Setup Local & International GBP
  • SEO of GBP Area wise
  • Managing rating & reputation
  • Develop a social media strategy tailored to your brand
  • Create and manage content for platforms like Facebook, Instagram, LinkedIn, Twitter, Quora, Pinterest, and Youtube
  • Utilize social media advertising and analytics
  • Who is Your Customer?
  • Where is Your Customer?
  • What are Your Goals?
  • How will You Execute?
  • Setting up a social media account
  • Practices to follow on page
  • Types of content on each platform
  • Do’s & Dont’s of Posting
  • Profile vs Page vs Groups
  • Content Strategy- Videos / Reels / Posts
  • Using Buffer & Hootsuite to schedule and publish
  • Setting up a Marketing plan for Paid Marketing
  • Importance of Ads Panel
  • Set-Up up an Advertisement
  • Choosing the right campaign objective account
  • Choosing the right campaign objective
  • Setting campaign budgets and bids
  • Ads Placement and their importance
  • Designing social media ads
  • Google Analytics
  • Google Search Console
  • Google Tag Manager
  • Building and Managing Email Lists
  • Designing Effective Emails
  • Automation and Drip Campaigns
  • Personalization and Segmentation
  • Email Marketing Analytics
  • What is affiliate marketing
  • 3 A’s of affiliate marketing
  • How people make millions of dollar in affiliate marketing
  • Different ways to do affiliate marketing
  • Monitoring Brand Mentions
  • Handling Negative Feedback
  • Building a Positive Online Presence
  • Engaging with Customers
  • Marketing Automation Platform
  • Lead Scoring & Nurturing
  • Behavioral Triggers & Workflows
  • Advanced Drip Campaigns
  • Customer Journey Mapping
  • Omni Channel Marketing
  • AI & Automation in Strategy
  • Dynamic Remarketing
  • Customer Segmentation
  • Remarketing Funnel
  • Whatsapp business API
  • Automate Messaging & Broadcasting
  • Chatbot & AI Driven Conversation
  • Whatsapp for E-commerce
  • Lead Generation & Nurturing
  • Geo Targeting
  • Using Hreflang Tag
  • Monitor International Rankings
  • What is app store optimization?
  • App Stores- Google Play , iTunes App Store
  • Keyword Research Based on App Stores Search
  • App Analytics tools
  • What is Adsense?
  • How to get approved for Google Adsense
  • Make Money with Google Adsense

Placement Partners

Tools You Will Learn

Job Roles You Can Apply For

Career Opportunities
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